Why market expansion services?
MES providers help companies grow their business in new and existing markets. They make it easier for partners to gain market knowledge, enlarge their sourcing base and tap into revenue opportunities, thereby helping them increase their share of the market. They can pave the way to geographic expansion. Unlike traditional outsourcing providers, they help companies with primary or front-end business processes that involve a substantial level of direct customer contact.
Examples include marketing and sales, logistics and distribution, and customer services. These activities are predominantly driven by the specific local needs (e.g. cultural factors, regulatory requirements) that companies have to take into account when they enter new markets. There are also industry-specific services, such as scouting for suppliers or testing products.
